Putting the Brakes on Teenage Driving speech

Discussion 1
1)View the Putting the Brakes on Teenage Driving speech.  Because this is a speech on a question of policy, pay special attention to how the speaker deals with the basic issues of need, plan, and practicality. Does the speaker present a convincing case that a serious problem exists? Does she offer a clear plan to solve the problem? Does she demonstrate that the plan is practical? Also, discuss the speaker’s credibility (ethos) and her use of sound reasoning and evidence (logos), and emotional appeal (pathos) for persuasiveness.

  1. View the Implications of Social Networking and Text Messaging Speech. Is this an example of a Question of Fact, Value, or Policy speech? What organizational pattern is used for this speech? Discuss the speaker’s credibility (ethos) and his use of sound reasoning and evidence (logos), and emotional appeal (pathos) for persuasiveness.

    response 1

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    In “Putting the Breaks on Teenage Driving”, the speaker gives a strong argument for raising the age limit for teenage drivers. She presented several statistics with citations. I believe regardless of the age limit there will always be inexperienced drivers, solely due to the fact some are not as fortunate as others to learn, along with the fact some teenagers rely on their vehicles more than their parents can provide access to. Her plan seems good in theory (kind of like socialism and communism), but did not mention the outcome that would effect those teenagers who rely on their vehicles and the state assistance needed to support drivers under the age of 18. The speaker’s uses Pathos by capturing the audience in the story of her nephew and his friends, making the audience think about children of their own. Logos is used by providing National statistics informing listeners about the consequences of young drivers, while Ethos she describes the story of the father waking up at two a.m. to find his son had just been killed.

In “Implications of Social Networking and Text Messaging”, Starting off, for Pathos I was immediately set off from his “want to be different and corky” style of speaking, but perhaps that’s just personal preference. The speaker spoke on an issue that is still prevalent in today’s society. After listening to the speech it seems to be a Question of Fact with a topical pattern of organization as the speaker doesn’t really give a solution to the problem and is just stating a problem. For logos, I appreciate the statistics he stated but for more than half they went uncited. For ethos. he mentions a story about his professor and ironically he was on his phone while his professor talked about this “epidemic” of disconnection.

Discussion 2

 

Monroe’s Motivated Sequence (MMS) is tailor-made for policy speeches that seek immediate action. Check out this Special Olympics Speech that uses MMS as an organizational pattern.

MMS is also used for the development of commercials and infomercials.

View the video example, which uses Monroe’s Motivated Sequence to persuade viewers to take action. Then, select an online commercial/infomercial that is organized according to MMS. Post a link to the commercial/infomercial and a brief analysis in which you (a) identify the target audience for the commercial and (b) describe each step in the motivated sequence as it appears in the commercial/infomercial.

You can find examples by doing an Internet search or a YouTube search. Choose an example not already posted by a classmate.

 

already posted by a classmate.
https://www.youtube.com/watch?v=EEJgy4_3ZYA

https://www.youtube.com/watch?v=2jkwQV_5Kb0

https://www.youtube.com/watch?v=QwRISkyV_B8

https://www.youtube.com/watch?v=b4xw8dJkicI&list=PLX2YNuQ4bmEEYwbvcH-NHaPXIM0P_iHI-

response 2
A. Target audience would be anyone who makes a mess in their life (aka me everyday) (can vouch for oxiclean, it makes things clean, like for real – CAH reference if you catch my drift)

 

B

 

  1. Attention: “It’s Amazing!” Right from the start your attention is grabbed by Billy Mays telling you it’s amazing, and why would you doubt Billy? You don’t that’s the answer.

 

  1. Need: For pet owners, Oxi Clean not only removes the stain BUT the odor of the problem.

 

  1. Satisfaction: Billy gives the audience that shock factor by spilling bleach onto black clothing and claiming if you save once pair of pants then OxiClean has paid for itself. (Can testify to this fact. I had/still have bleach stains on my carpet and used some Oxi on it and that part of the carpet looks brand new, may have just been the ghost of Billy though, idk).

 

  1. Visualization: Billy Mays uses stained items and in just a few seconds the stains are gone.

 

  1. Action: “If you call now, we’ll cut the price in half!” Right away you think you’re getting a great deal, and as tempting as it is to pick up the phone, it’s cheaper if you just go to Walmart or Target.

 

p.s. This is a tribute to the late and great Billy Mays, RIP bud, almost as iconic as the ShaneCo commercial guy.

 

https://www.youtube.com/watch?v=2jkwQV_5Kb0

Sample Answer

Discussion 1

In “Putting the Brakes on Teenage Driving” speech, the presenter provides substantial evidence to point out that a severe problem exists in the society. Through factual evidence, she gives numbers that prove, teenage driving pauses danger to the lives of many including accidents and deaths. Her emotional analogy about her nephew’s mistake while driving that landed him on a wheelchair is geared towards touching the hearts of many people in the audience while opening up their minds to the seriousness of the problem and convincing them of the need for change. Through the emotionally appealing story, the audience reflects on the people around them with the likelihood of being affected by teenage driving. Her proposed plan that the government should focus on the experience of a driver before one gets full driving privileges curbs the driving problems caused by inexperienced driving.

The “Implications of Social Networking and Text Messaging” Speech is a question of fact and value speech. The topic being prevalent today especially with increased use of social media aided by technological advancement, the speaker used statistical evidence to point out how social media is turning the social into an anti-social community.  It is factual because he provides statistics on technology users and reasons why people use those gadgets. It is also a value speech by stating how it is crippling the communication and affecting the society in the micro and micro-social level. The presenter uses that cause and effect organizational pattern to put his point across. He begins by stating the situation in the society, a problem that social media users face by crippling the communication process. He then provides statistics on where and why people technology to provide credibility of social networking. Through evidence, he also states solutions to the problem such as prohibiting phone use in some places. His use of pathos regarding valuing the world around us provides an efficient solution of people being responsible technology users and emotionally appealing to people to be careful lest they miss the connection of a lifetime around them.

Response 1

I agree with the first response that her plan works theoretically. In reality, it is hard to gauge who has experience and who does not bear in mind that even experienced drivers above 18 years old cause car crashes. Through logos, the speaker provides evidence that proves the credibility of the problem. However, she forgot to cater for the various stakeholders involved in teenage driving and the role they play in solving the problem.   It is also evident that Question of Fact with a local pattern of the organization as the speaker does not give a solution to the problem and is just starting a challenge.

Discussion 2

Justin Bieber Proactive Commercial

  1.  Target audience

The target audience cuts across all ages beginning from teenagers, young adults and aging boomers who consider skin care but primarily teenagers and young adults. Nobody likes a face with acne, and any readily available remedy catches his or her attention.

  1.  Motivational sequence steps
  1. By using Justin Bieber as a character in the commercial, the concentration of teenagers who admire him, lovers of music and those who consider him as their music icon gets grabbed. Who will not review a skincare product that somebody as famous and admired as Justin Bieber uses?
  2. Need: for teenagers their skin texture is essential while undergoing active growth. However, development of zit development is inevitable hence the need for
  3. Satisfaction: Justin Bieber uses the fact that he puts his hand on his chin a lot and acne started developing around the area. He, however, claims that proactive solved the problem.
  4. Visualization: the commercial uses a testimonial from a proactive user with photos of her skin before and after use of dynamic and a confession that it changed her skin forever.
  5. Action: Justin makes a call to action to all teenagers to make their lives easier by using proactive to solve their skin problems. “Teenage life is pretty hard, why makes things harder! Proactive will get those zits out of your face and keep them off!”

 

Video Commercial Link: https://www.youtube.com/watch?v=o4M_ni_JDTE

 

Response 2

Billy Mays commercial is one of the best example of Monroe’s Motivated Sequence (MMS) since it directly addresses the target audience and attracts attention as it kicks off. I agree with the assertion that the target audience is anyone who makes a mess in life although it could be better to state everyone since at some given time we mess with our sanity and find stains in things like clothes. The product is best suited for kids who cannot afford to maintain cleanness and stain themselves regularly.  In the satisfaction step, Bill uses the best principle to give the exact impact of using the advertise product.

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