need to design a questionnaire about 12 questions (including Like

need to design a questionnaire about 12 questions (including Likert scale, brand performance question, brand imagery question, brand judgment  question, brand resonance question). see in sample questionnaire      Report details  5 pages maximum (there will be a penalty for exceeding page limit)   Font – 12pt, Times New Roman, single space   Use of figures/diagrams/graphs is encouraged   References, appendices not included in page limit   introduction      1.Historical overview and background  Parent company background   Existing brands   History of chosen brand – Any changes in positioning/target market? – Competitors – Exisiting brand extensions (if any)  2. Brand inventory  Brand elements  Brand associations  Positioning strategy (POP/POD)  Target market  Existing campaigns      3.Consumer perceptions  • Conduct quantitative research to identify:  – Brand awareness/usage – Brand performance – Brand imagery – Brand judgments/attitudes – Brand resonance  Important: Min. sample size of 10 consumers     4. Findings  Is there a gap between desired positioning and the positioning based on consumer perceptions? Why?   Which are the main drivers of brand equity (which of dimenions positively or negatively affect brand equity)?      5. Recommendations   What can be done to rectify the problem/s?  Play consultant and be creative  – Possible extensions? – Trimming the brand portfolio? – Change pricing? Packaging? website/? – Promotion campaign?   Objectives  Understand what consumers think of the brand Can be broken up under the following:  following 5parts should be mentioned   see the sample (Rolex) – Historical overview and background  – Brand inventory – Consumer perceptions – Main findings – Recommendations

Don't use plagiarized sources. Get Your Custom Essay on
need to design a questionnaire about 12 questions (including Like
Just from $13/Page
Order Essay
MyAssignmentWriters

Calculate The Price of Your Paper

Pages
{{total || ""}}

Why MyAssignmentWriters.com?

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Our Services

If you ever find yourself buried by an ever-growing mound of schoolwork and need assistance, we are the people to call. We don't ask questions on our site; instead, we simply publish the project and let our expert homework helpers submit their bids. Choose your favorite writer after evaluating each proposal based on their writer's profile. Isn't that straightforward? Well, it is in our team's best interests to assist you in passing your exams. All you have to do now is pay for the assistance.

We are always willing to assist with any type of job. It makes no difference what time it is, where you are, or what language you speak. Our homework helpers come from many walks of life and speak a variety of languages, so simply post the task in a language you are comfortable with and let them submit their bids. So, whether you need Physics help, Biology aid, Chemistry help, Economics help, Finance help, English homework help, or Computer assignment help, you've come to the right place.

Essays

Essay Writing Services

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Editing

Editing and Proofreading

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Coursework

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.