8 page, 12 font. following the guideline to writting. Overview 10%             Identifies the basic problem facing the firm Clearly identifies underlying strategic factor(s)             Demonstrates understanding of issues in the case and of strategy   Current Conditions and Strategy 15% States mission as stated or implied in the case where appropriate Identifies goals and objectives where appropriate Describes key strategies; gets beyond describing activities to the underlying strategies Describes current conditions including finances where appropriate             Clearly relates each of the above to the focus issue(s).   Analysis 30%             Addresses main issue(s)             Uses appropriate theories and models; correctly applies models Provides “value-added” explanation or insights that go beyond description Uses appropriate data and information from the case Relates information to USF and supports recommendations             Identifies key environmental factors, competitive conditions, and stakeholders                                    Identifies key capabilities, competencies, value creating activities, and sources of competitive advantage   Diagnosis 20%             Relates analysis to the conditions in the case             Clearly identifies key factors and conditions             Explains significance of analysis results             Relates analysis to USF             Provides adequate support for Recommendation/Conclusion             analysis SW  OF two by two    Recommendations/Conclusion 15%             Demonstrates that recommendations address basic problem              Demonstrates feasibility of recommendations             Shows that key stakeholder needs are addressed if appropriate             Identifies obstacles that may be encountered             Describes expected outcomes   Grammar and Structure 10%             Writing is clear, persuasive, and grammatically correct Uses appropriate language for a business report Uses appropriate terms, topics and “strategy language”             Follows logical sequence; good structure             Correct spelling, punctuation, and grammar                 Citations are given in complete standard form where required